Indies First Day is Friday, Saturday AND Sunday!

Celebrate the start of the holiday season by taking 15% off your purchases! It's our way of saying Thank You for shopping at 15th and 15th!

Since the program’s launch in 2013, notable figures have served as spokesperson for Indies First, encouraging readers and shoppers to visit their independent bookstores on Small Business Saturday. Spokespeople have included Dan Rather, Roxane Gay, N.K. Jemisin, Jason Reynolds, Celeste Ng, and Cheryl Strayed.

Poet Amanda Gorman is the 2023 spokesperson for Indies First.

The American Booksellers Association (ABA) is thrilled to announce Amanda Gorman as our ambassador for 2023–2024. ABA launched the Indie Bookstore Ambassador program in 2022 to highlight independent bookstores year round. From Banned Books Week (October 1–7), to Indies First (Small Business Saturday, November 25) and Independent Bookstore Day (April 27, 2024), the Indie Bookstore Ambassador serves as a champion for independent bookstores. Amanda Gorman is the youngest presidential inaugural poet in US history. She is the #1 New York Times bestselling author of The Hill We Climb, Call Us What We Carry, the children’s picture book Change Sings, illustrated by Loren Long, as well as the upcoming picture book Something, Someday, illustrated by Christian Robinson. Gorman is a committed advocate for the environment, racial equality, and gender justice. In a groundbreaking collaboration with the Estée Lauder Companies as a Global Changemaker, she established the WRITING CHANGE initiative to support grassroots organizations dedicated to advancing literacy as a pathway to social change. She graduated cum laude from Harvard University and now lives in her hometown of Los Angeles.